Our Story

Lana's journey into floral design began over 20 years ago, not in a classroom, but in the gardens of her childhood. She was mesmerized by the way flowers could transform a space, evoke emotion, and tell stories without words. That fascination grew into a passion, and eventually, into Dream Flowers.

In 2012, she founded Dream Flowers in Alameda, California, with a simple but powerful vision: to create floral designs that don't just decorate weddings—they elevate them. She wanted every bride to feel seen, heard, and celebrated through flowers that authentically reflected who she is.

As Dream Flowers reputation grew and  a client base expanded throughout the Bay Area, the business needed a larger studio. In 2016, we relocated to San Leandro, where our studio remains today—a creative space filled with light, inspiration, and the fresh blooms that make dreams come true.

Over the years, Dream Flowers has grown from a small studio into one of the Bay Area's most trusted wedding florists, but our heart remains the same: personalized service, artistic excellence, and an unwavering commitment to making your day unforgettable.

Meet Lana Starr: The Heart Behind Dream Flowers

For over two decades, I've had the profound privilege of being part of the most beautiful days in people's lives. Every wedding I design isn't just about flowers—it's about love stories, family traditions, cultural celebrations, and dreams coming to life.

I'm Lana Starr, founder and lead designer of Dream Flowers, and creating wedding florals is more than my career—it's my calling.

From the moment a bride shares her vision with me, I'm transported into her world. I see the colors she's dreamed of since childhood, the textures that speak to her soul, the blooms that will frame the moment she says "I do." My job is to take that vision and transform it into something even more breathtaking than she imagined.